Features of marketing pdf

Marketing is the management of the exchanges between an organization and its stakeholders customers, employees, community groups, and others. Every department and individual contributes sufficiently towards marketing. Some businesses have been quick to accept concepts such as environmental management s. Pdf main characteristics of the marketing department inside the. Profit margins revenue targets distribution methods targeted demographics inform target audience through social media about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year. Marketing includes all of the activities necessary to move a product from the producer to the consumer. Production and marketing of goods and services are the essence of economic life in any society. History of marketing in nigeria over the years, the nigerian marketing system has faced numerous social and economic problems ranging from the countrys slow pace of development to its present state of both economic and political crises. Thats because the features of emarketing make it super easy to use for busy business owners and they provide great results with minimal effort. Some of the major characteristics of marketing concept are as follows. Marketing policy is a concept that integrates the functions of the enterprise with. I would encourage you use them as a checklist for your own use. International marketing can be described as the various activities designed in the planning process.

Services are intangible and do not have a physical. Pdf the article takes as a starting point several complementary definitions of marketing. The features of internet marketing also include effective sales promotion activities, complete description about the product, company, price, use, and many more. The main objective of marketing process is to satisfy the needs and wants of the customers. Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. Service marketing is marketing based on relationship and value. The 90s decade saw a significant change in the structure of international marketing. Marketing has evolved from the economics but it has a closer relationships with social and behavioral sciences. Because of environmental degradation, increasing pollution, lack of resources, population explosion, worldwide inflation, negligence towards social services etc. The american marketing association defines services as activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods. Marketing marketing is recognised by organisations as an important business function that. Today, we are going to examine the 5 major unique characteristics of services or classification of services in service marketing which are.

Major functions of marketing management we need to understand the major functions of marketing management in order to understand and groom our organization. The basic elements of a marketing strategy consist of 1 the target market, and. First, the various marketing functionssalesforce, advertising, product management, marketing research, and so on must be coordinated among themselves. Features of tourism market marketing of tourist product has certain characteristics. Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Unit 1 marketing of services pondicherry university. We see marketing management as the art and science of applying core marketing concepts to choose target markets and get, keep, and grow customers through creating, delivering, and communicating superior customer value.

Features of internet marketing online marketing osi blog. Several authors have defined marketing in various ways. Some of the most important characteristics of marketing are as follows. International marketing characteristics tutorialspoint. Marketing heavily depends upon the demographic features of the. Ideally, marketing should result in a customer who is ready to buy. It is also employed to aware the customers about the features, specifications and benefits of companys products. Introduction nternational marketing is an important perception for various economies and countries of the world. Definition, features and problem faced in marketing services. Marketing strategies are used by businesses to promote their products and services.

As society becomes more concerned with the natural environment, businesses have begun to modify their behaviours in an attempt to address societys new concerns. The american marketing association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas. Features of marketing, an effective marketing strategy ensures the development of the firm, and it also improves its corporate image in the society. Wide and comprehensive scope marketing research has a very wide scope. What are the characteristics of green marketing strategies. Marketing management, in fact, represents an important functional area of business management efforts under which goods and services flow from the producers to consumers. This is where marketing research and mis come in the picture. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. Middlemen specialize in performing activities that are directly involved in the purchase and sale of goods in the process of their flow from producers to the ultimate buyers. Some of the most important features of marketing are as follows.

Pdf the marketing department role inside a company is linked to its profitability. Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producers surplus, government policy and research, training and statistics on agricultural marketing. The marketing process is taken on to accomplish organizational objectives profits, market share, etc. The american marketing association defines the term. A service tends to be an experience that is consumed at the point where it is. These differences are because of the peculiar character of the tourist products. Product characteristics and marketing strategy semantic scholar. Societal marketing concept and its features business. Setting corporate and business unit strategy, framing the market opportunity, formulating the marketing strategy, designing the customers expectations, developing the marketing programme and evaluating the results of the same. Seven essential components to a marketing plan when you start out in business, two things are scarce.

With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be. Learning objectives after reading this chapter, you should be able to. E marketing is taking over as small businesses goto solution for lead generation and conversion. The important characteristics of marketing management may be obtained as under. Classified the marketing functions into tangible and intangible functions. Pdf features of international marketing international. The article contains the analysis of features of marketing communications of companies in the. Online marketing is a process consisting of interrelated steps.

The negative features of internet marketing include we cannot smell, touch, operate, and open the product. Unit 1 marketing of services service is the action of doing something for someone or something. Although more is becoming known about the relationships among elements of the marketing mix. Although general principles of marketing could be applicable to marketing the product, there are certain differences in approach. So instead of describing your products features, tell the story of its benefits, showcasing realworld examples of how it can be used or is being used to solve specific problems or achieve specific goals. Activities such as fixing pricing structures to suit local needs, formulating promotional offers and assuring that the products and services are available to customers residing in the home country as well as the foreign country. Please bear in mind that the labels i apply to the objectives are strictly for purposes of this discussion.

It is basically focused on encouraging target population to buy those specific products and. Pdf the article takes as a starting point several complementary definitions of. The conversations that flowed from this made me to do a rethink about what marketing really is. The nature and scope of marketing texas tech university. Because of effective marketing strategy, the firms turnover in terms of profit, share and sales in the market improves. Societal marketing concept the marketing concept has become challenging due to longterm effect of the firms activities on society. The term functions of marketing management means the main role of this type of management in any organization. The importance of marketing has been widened through many evolutionary processes and shaped as consumerorientation stage, in which the existence of a firm is measured of its ability to satisfy the consumers. Marketing is closely associated with streams of science as well humanities and subject lines such as economics, law, psychology, anthropology, sociology, information technology etc. Regardless of the tools or techniques, direct marketing communications typically have eight characteristics though all are not prominent every time. An example of urban marketing could come in the form of a flashy billboard in times square, while a rural marketing campaign could be a bootsontheground effort like the one initiated by coca. The target population consisted of executive heads, marketing management and members of the parent association committee of an independent school group in kwazulunatal.

Also present several key points related to marketing policy find. All business activities should be directed to create and satisfy the customer. Each company pursuits to obtain a competitive market. Marketing is the process of fulfilling the needs and wants of the consumers. International marketing is multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange that satisfy individual and organisational objectives. Marketing is not a function of marketing department alone. Product characteristics and marketing strategy 19 the term marketing mix suggests a relationship between interacting, elements. The production department has to see that products do not falter after sale. The development of the term constituted a step forward in the classification of interrelated marketing efforts. The salient characteristics or features of marketing research are as follows.